Wednesday, December 28, 2011

Merry

You can't be merry by yourself.

Sure, you can be content, happy, possibly even delirious. But merriment requires a group, and that group is almost always a group you can see and touch, one that's sharing the same molecules of air, face to face.

The digital revolution continues to get deeper, wider and more important. But it has made no progress at all at increasing merriment. That's up to us.








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Q&A

I'm often stunned by the lack of questions that adults are prepared to ask.

When you see kids go on a field trip, the questions pour out of them. Never ending, interesting, deep... even risky.

And then the resistance kicks in and we apparently lose the ability.

Is the weather the only thing you can think to ask about? A great question is one you can ask yourself, one that disturbs your status quo and scares you a little bit.

The A part is easy. We're good at answers. Q, not so much.








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Thursday, December 22, 2011

Unexpected turbulence

Is there really any other kind?

If we see turbulence coming, we tend to avoid it. The art is in knowing that turbulence might come and looking forward to it, bracing for it and embracing it at the same time.

If your plan will only succeed if there is no turbulence at any time, it's probably not a very good plan (either that or you're not going anywhere interesting.)








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Monday, December 19, 2011

The simple first rule of branding and marketing anything (even yourself)

Not a secret, often overlooked:

"Keep your promises."

If you say you'll show up every day at 8 am, do so. Every day.

If you say your service is excellent, make it so.

If circumstances or priorities change, well then, invest to change them back. Or tell the truth, and mean it.

If traffic might be bad, plan for it.

Is there actually unusually heavy call volume? Really?

Want a bigger brand? Make bigger promises. And keep them.








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Assorted tips, hope they help

  1. No stranger or unknown company will ever contact you by mail or by phone with an actual method for making money easily or in your spare time. And if the person or company contacting you asserts that they are someone you know, double check before taking action.
  2. Don't have back surgery. See a physiatrist first, then exhaust all other options before wondering if you should have back surgery.
  3. Borrow money to buy things that go up in value, but never to get something that decays over time.
  4. Placebos are underrated by almost everyone.
  5. It's almost never necessary to use a semicolon.
  6. Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
  7. Cognitive behavorial therapy is generally considered both the quickest and most effective form of addressing many common psychological problems.
  8. Backup your hard drive.
  9. Get a magnetic key hider, put a copy of your house key in it and hide it really well, unlabeled, two blocks from your house.
  10. A rice cooker will save you time and money and improve your diet, particularly if you come to like brown rice.
  11. Consider not eating wheat for an entire week. The results might surprise you.
  12. Taking your dog for a walk is usually better than whatever alternative use of your time you were considering.

Told you they were assorted.








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Monday, December 5, 2011

Tools vs insight

How is your vocabulary? It's a vital tool, certainly. Do you know these words?

a, after, and, as, die, eternal, first, gets, gun, have, in, is, job, life, me, mouth, my, pushing, saying, step, that, the, to, Tyler, waiter, you.

How about these?

a, am, and, anywhere, are, be, boat, box, car, could, dark, do, eat, eggs, fox, goat, good, green, ham, here, house, I, if, in, let, like, may, me, mouse, not, on, or, rain, Sam, say, see, so, thank, that, the, them, there, they, train, tree, try, will, with, would, you.

The first list contains every word in the opening lines from Fight Club, the second is the entire word list from Green Eggs and Ham. Of course, neither you nor I wrote either of these, regardless of how well trained we are in what the words (the tools) mean.

Knowing about a tool is one thing. Having the guts to use it in a way that brings art to the world is another. Perhaps we need to spend less time learning new tools and more time using them.








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The economics of Christmas lights

Why bother buying them, putting them up, electrifying them and then taking them down again?

After all, the economist wonders, what's in it for you?

The very same non-economic contribution is going on online, every single day. More and more of the content we consume was made by our peers, for free. My take:

People like the way it feels to live in a community filled with decorated houses. They enjoy the drive or the walk through town, seeing the lights, and they want to be part of it, want to contribute and want to be noticed too.

Peace of mind and self-satisfaction are incredibly valuable to us, and we happily pay for them, sometimes contributing to a community in order to get them.

The internet is giving more and more people a highly-leveraged, inexpensive way to share and contribute. It doesn't cost money, it just takes guts, time and kindness.

No wonder most people don't insist on getting paid for their tweets, posts and comments.

Two asides: First, it's interesting to note that no one (zero) gets paid to put up Christmas lights, but some towns are awash in them.

and second, I think there's a parallel to the broken windows theory here. Broken Windows asserts that in cities with small acts of vandalism and unrepaired facades, crime goes up. The Christmas Light corollary might be that in towns (or online communities) where there's a higher rate of profit-free community contribution, happiness and productivity go up as well.








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