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Wednesday, December 28, 2011
Q&A
I'm often stunned by the lack of questions that adults are prepared to ask.
When you see kids go on a field trip, the questions pour out of them. Never ending, interesting, deep... even risky.
And then the resistance kicks in and we apparently lose the ability.
Is the weather the only thing you can think to ask about? A great question is one you can ask yourself, one that disturbs your status quo and scares you a little bit.
The A part is easy. We're good at answers. Q, not so much.
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Thursday, December 22, 2011
Unexpected turbulence
Is there really any other kind?
If we see turbulence coming, we tend to avoid it. The art is in knowing that turbulence might come and looking forward to it, bracing for it and embracing it at the same time.
If your plan will only succeed if there is no turbulence at any time, it's probably not a very good plan (either that or you're not going anywhere interesting.)
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Monday, December 19, 2011
The simple first rule of branding and marketing anything (even yourself)
Not a secret, often overlooked:
"Keep your promises."
If you say you'll show up every day at 8 am, do so. Every day.
If you say your service is excellent, make it so.
If circumstances or priorities change, well then, invest to change them back. Or tell the truth, and mean it.
If traffic might be bad, plan for it.
Is there actually unusually heavy call volume? Really?
Want a bigger brand? Make bigger promises. And keep them.
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Assorted tips, hope they help
- No stranger or unknown company will ever contact you by mail or by phone with an actual method for making money easily or in your spare time. And if the person or company contacting you asserts that they are someone you know, double check before taking action.
- Don't have back surgery. See a physiatrist first, then exhaust all other options before wondering if you should have back surgery.
- Borrow money to buy things that go up in value, but never to get something that decays over time.
- Placebos are underrated by almost everyone.
- It's almost never necessary to use a semicolon.
- Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
- Cognitive behavorial therapy is generally considered both the quickest and most effective form of addressing many common psychological problems.
- Backup your hard drive.
- Get a magnetic key hider, put a copy of your house key in it and hide it really well, unlabeled, two blocks from your house.
- A rice cooker will save you time and money and improve your diet, particularly if you come to like brown rice.
- Consider not eating wheat for an entire week. The results might surprise you.
- Taking your dog for a walk is usually better than whatever alternative use of your time you were considering.
Told you they were assorted.
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Monday, December 5, 2011
Tools vs insight
How is your vocabulary? It's a vital tool, certainly. Do you know these words?
a, after, and, as, die, eternal, first, gets, gun, have, in, is, job, life, me, mouth, my, pushing, saying, step, that, the, to, Tyler, waiter, you.
How about these?
a, am, and, anywhere, are, be, boat, box, car, could, dark, do, eat, eggs, fox, goat, good, green, ham, here, house, I, if, in, let, like, may, me, mouse, not, on, or, rain, Sam, say, see, so, thank, that, the, them, there, they, train, tree, try, will, with, would, you.
The first list contains every word in the opening lines from Fight Club, the second is the entire word list from Green Eggs and Ham. Of course, neither you nor I wrote either of these, regardless of how well trained we are in what the words (the tools) mean.
Knowing about a tool is one thing. Having the guts to use it in a way that brings art to the world is another. Perhaps we need to spend less time learning new tools and more time using them.
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The economics of Christmas lights
Why bother buying them, putting them up, electrifying them and then taking them down again?
After all, the economist wonders, what's in it for you?
The very same non-economic contribution is going on online, every single day. More and more of the content we consume was made by our peers, for free. My take:
People like the way it feels to live in a community filled with decorated houses. They enjoy the drive or the walk through town, seeing the lights, and they want to be part of it, want to contribute and want to be noticed too.
Peace of mind and self-satisfaction are incredibly valuable to us, and we happily pay for them, sometimes contributing to a community in order to get them.
The internet is giving more and more people a highly-leveraged, inexpensive way to share and contribute. It doesn't cost money, it just takes guts, time and kindness.
No wonder most people don't insist on getting paid for their tweets, posts and comments.
Two asides: First, it's interesting to note that no one (zero) gets paid to put up Christmas lights, but some towns are awash in them.
and second, I think there's a parallel to the broken windows theory here. Broken Windows asserts that in cities with small acts of vandalism and unrepaired facades, crime goes up. The Christmas Light corollary might be that in towns (or online communities) where there's a higher rate of profit-free community contribution, happiness and productivity go up as well.
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Thursday, November 24, 2011
A great way to give thanks...
for the privileges we've got is to do important work.
Your job, your internet access, your education, your role in a civilized society... all of them are a platform, a chance to do art, a way for you to give back and to honor those that enabled you to get to this point.
For every person reading this there are a thousand people (literally a thousand) in underprivileged nations and situations that would love to have your slot. Don't waste it.
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Thursday, November 17, 2011
Self truth (and the best violinist in the world)
The other day, after a talk to some graduate students at the Julliard School, one asked, "In The Dip, you talk about the advantage of mastery vs. being a mediocre jack of all trades. So does it make sense for me to continue focusing on mastering the violin?"
Without fear of error, I think it's easy to say that this woman will never become the best violinist in the world. That's because it's essentially impossible to be the one and only best violinist in the world. There might be 5,000 or 10,000 people who are so technically good at it as to be indistinguishable to all but a handful of orchestra listeners. This is true for many competitive fields--we might want to fool ourselves into thinking that we have become the one and only best at a technical skill, but it's extremely unlikely.
The quest for technical best is a form of hiding. You can hide from the marketplace because you're still practicing your technique. And you can hide from the hard work of real art and real connection because you decide that success lies in being the best technically, at getting a 99 instead of a 98 on an exam.
What we can become the best at is being an idiosyncratic exception to the standard. Joshua Bell is often mentioned (when violinists are mentioned at all) not because he is technically better than every other violinst, but because of his charisma and willingness to cross categories. He's the best in the world at being Josh Bell, not the best in the world at playing the violin.
The same trap happens to people who are coding in Java, designing furniture or training to be a corporate coach. It's a seductive form of self motivation, the notion that we can push and push and stay inside the lines and through sheer will, become technically perfect and thus in demand. Alas, it's not going to happen for most of us.
[The flipside of this are the practioners who bolster themselves up by claiming that they are, in fact, the most technically adept in the world. In my experience, they're fibbing to themselves when they'd be better off taking the time and effort to practice their craft. Just saying it doesn't make it so.]
Until we're honest with ourselves about what we're going to master, there's no chance we'll accomplish it.
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Worth it?
That's a question you hear a lot. "Was it worth it?"
Not certain what either "it" refers to, but generally we're saying, "was the destination worth the journey? Was the effort worth the reward?"
The thing about effort is that effort is its own reward if you allow it to be.
So the answer can always be "yes" if you let it.
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Monday, October 24, 2011
When is it okay to start worrying?
A friend was waiting to hear about the results of a job interview. He hadn't heard in a while and he asked me, "how long before I should start worrying?"
Of course, the answer is, "you should never start worrying."
Worrying is not a useful output. Worrying doesn't change outcomes. Worrying ruins your day. Worrying distracts you from the work at hand. You may have fooled yourself into thinking that it's useful or unavoidable, but it's not. Now you've got one more thing to worry about.
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The difference between management and leadership
"... We need both"
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Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper.
Leaders, on the other hand, know where they'd like to go, but understand that they can't get there without their tribe, without giving those they lead the tools to make something happen.
Managers want authority. Leaders take responsibility.
We need both. But we have to be careful not to confuse them. And it helps to remember that leaders are scarce and thus more valuable.
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Tuesday, October 4, 2011
Back to (the wrong) school
Very thoughtful and thought provoking.
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A hundred and fifty years ago, adults were incensed about child labor. Low-wage kids were taking jobs away from hard-working adults.
Sure, there was some moral outrage at seven-year olds losing fingers and being abused at work, but the economic rationale was paramount. Factory owners insisted that losing child workers would be catastrophic to their industries and fought hard to keep the kids at work--they said they couldn't afford to hire adults. It wasn't until 1918 that nationwide compulsory education was in place.
Part of the rationale to sell this major transformation to industrialists was that educated kids would actually become more compliant and productive workers. Our current system of teaching kids to sit in straight rows and obey instructions isn't a coincidence--it was an investment in our economic future. The plan: trade short-term child labor wages for longer-term productivity by giving kids a head start in doing what they're told.
Large-scale education was never about teaching kids or creating scholars. It was invented to churn out adults who worked well within the system.
Of course, it worked. Several generations of productive, fully employed workers followed. But now?
Nobel-prize winning economist Michael Spence makes this really clear: there are tradable jobs (making things that could be made somewhere else, like building cars, designing chairs and answering the phone) and non-tradable jobs (like mowing the lawn or cooking burgers). Is there any question that the first kind of job is worth keeping in our economy?
Alas, Spence reports that from 1990 to 2008, the US economy added only 600,000 tradable jobs.
If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Do you see the disconnect here? Every year, we churn out millions of of workers who are trained to do 1925 labor.
The bargain (take kids out of work so we can teach them to become better factory workers) has set us on a race to the bottom. Some argue we ought to become the cheaper, easier country for sourcing cheap, compliant workers who do what they're told. We will lose that race whether we win it or not. The bottom is not a good place to be, even if you're capable of getting there.
As we get ready for the 93rd year of universal public education, here's the question every parent and taxpayer needs to wrestle with: Are we going to applaud, push or even permit our schools (including most of the private ones) to continue the safe but ultimately doomed strategy of churning out predictable, testable and mediocre factory-workers?
As long as we embrace (or even accept) standardized testing, fear of science, little attempt at teaching leadership and most of all, the bureaucratic imperative to turn education into a factory itself, we're in big trouble.
The post-industrial revolution is here. Do you care enough to teach your kids to take advantage of it?
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Expanding the circle of 'missed'
Would they miss you if you didn't show up? Would they miss your brand or your writing or your leadership?
If you work at the local fast food joint or the local library and you don't show up for work, do they consider shutting the place down? If you're on the team at the ER and you have a bad day, would someone die?
Everyone is capable of being missed. Most of us would be missed by our family if we secretly moved to Perth in the middle of the night. The question, then, is not whether or not you're capable of being missed. The question is whether you will choose to be missed by a wider circle of people.
It's a risk, of course. You have to extend yourself. You must make promises (and then keep them.) More pressure than it might be worth.
Except when it is.
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Monday, October 3, 2011
"I couldn't have done it without you."
Seeking out the opportunity to say that to your team is at the heart of every successful project.
Of course, that means the members of the team have to decide it's worth the risk to earn it. For some, "indispensable" is threatening.
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The forever recession (and the coming revolution)
There are actually two recessions:
The first is the cyclical one, the one that inevitably comes and then inevitably goes. There's plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful.
The other recession, though, the one with the loss of "good factory jobs" and systemic unemployment--I fear that this recession is here forever.
Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever? The internet has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.
There's a race to the bottom, one where communities fight to suspend labor and environmental rules in order to become the world's cheapest supplier. The problem with the race to the bottom is that you might win...
Factories were at the center of the industrial age. Buildings where workers came together to efficiently craft cars, pottery, insurance policies and organ transplants--these are job-centric activities, places where local inefficiencies are trumped by the gains from mass production and interchangeable parts. If local labor costs the industrialist more, he has to pay it, because what choice does he have?
No longer. If it can be systemized, it will be. If the pressured middleman can find a cheaper source, she will. If the unaffiliated consumer can save a nickel by clicking over here or over there, then that's what's going to happen.
It was the inefficiency caused by geography that permitted local workers to earn a better wage, and it was the inefficiency of imperfect communication that allowed companies to charge higher prices.
The industrial age, the one that started with the industrial revolution, is fading away. It is no longer the growth engine of the economy and it seems absurd to imagine that great pay for replaceable work is on the horizon.
This represents a significant discontinuity, a life-changing disappointment for hard-working people who are hoping for stability but are unlikely to get it. It's a recession, the recession of a hundred years of the growth of the industrial complex.
I'm not a pessimist, though, because the new revolution, the revolution of connection, creates all sorts of new productivity and new opportunities. Not for repetitive factory work, though, not for the sort of thing ADP measures. Most of the wealth created by this revolution doesn't look like a job, not a full time one anyway.
When everyone has a laptop and connection to the world, then everyone owns a factory. Instead of coming together physically, we have the ability to come together virtually, to earn attention, to connect labor and resources, to deliver value.
Stressful? Of course it is. No one is trained in how to do this, in how to initiate, to visualize, to solve interesting problems and then deliver. Some see the new work as a hodgepodge of little projects, a pale imitation of a 'real' job. Others realize that this is a platform for a kind of art, a far more level playing field in which owning a factory isn't a birthright for a tiny minority but something that hundreds of millions of people have the chance to do.
Gears are going to be shifted regardless. In one direction is lowered expectations and plenty of burger flipping... in the other is a race to the top, in which individuals who are awaiting instructions begin to give them instead.
The future feels a lot more like marketing--it's impromptu, it's based on innovation and inspiration, and it involves connections between and among people--and a lot less like factory work, in which you do what you did yesterday, but faster and cheaper.
This means we may need to change our expectations, change our training and change how we engage with the future. Still, it's better than fighting for a status quo that is no longer. The good news is clear: every forever recession is followed by a lifetime of growth from the next thing...
Job creation is a false idol. The future is about gigs and assets and art and an ever-shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to the work that needs to be (and now can be) done.
This revolution is at least as big as the last one, and the last one changed everything.
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Monday, September 26, 2011
Talker's block
No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
Why then, is writer's block endemic?
The reason we don't get talker's block is that we're in the habit of talking without a lot of concern for whether or not our inane blather will come back to haunt us. Talk is cheap. Talk is ephemeral. Talk can be easily denied.
We talk poorly and then, eventually (or sometimes), we talk smart. We get better at talking precisely because we talk. We see what works and what doesn't, and if we're insightful, do more of what works. How can one get talker's block after all this practice?
Writer's block isn't hard to cure.
Just write poorly. Continue to write poorly, in public, until you can write better.
I believe that everyone should write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias if you like. Turn off comments, certainly--you don't need more criticism, you need more writing.
Do it every day. Every single day. Not a diary, not fiction, but analysis. Clear, crisp, honest writing about what you see in the world. Or want to see. Or teach (in writing). Tell us how to do something.
If you know you have to write something every single day, even a paragraph, you will improve your writing. If you're concerned with quality, of course, then not writing is not a problem, because zero is perfect and without defects. Shipping nothing is safe.
The second best thing to zero is something better than bad. So if you know you have write tomorrow, your brain will start working on something better than bad. And then you'll inevitably redefine bad and tomorrow will be better than that. And on and on.
Write like you talk. Often.
(Update: Ira Glass agrees.)
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